Goodvertising at Cannes Lions 2018: Advertising That Does More Than Just Sell
During the sunny days in Cannes, events were dedicated to the creativity of brand communications and campaign effectiveness. But one conference had a slightly different angle: Goodvertising. This keynote, entitled “Goodvertising: When advertising does more than sell”, was jointly presented by Isabelle Schlumberger, JCDecaux’s Executive Vice President for Sales, Marketing and Development, and Damien Melich, […]
How Children’s Charities in OOH are Changing the Face of Non-Profit Advertising
Charities are increasingly turning to OOH because today, the medium delivers more than awareness and brand building. Combining new tech and innovation within OOH with sheer originality, charities bring social responsibility to the forefront of media messaging effectiveness. Like all charities, advertising campaigns for children’s organisations must work hard at prompting action from audiences within […]
Audience Measurement Part 3: Guarantees and Transparency in the Future
Our Audience Measurement series have so far explored how robust OOH systems are built and how different media systems stack up against each other. In our final instalment, we delve into the role of data in planning, buying and reviewing OOH campaigns and its role in the future. From buying panels to buying audiences The […]
JCDecaux displays artworks on 500 bus shelters in New York City
Art on the Grid is a multi-platform exhibition by a group of 50 New York-based, emerging artists, conceived by Public Art Fund in the spring of 2020 in direct response to the COVID-19 pandemic. Art on the Grid is on view on 500 JCDecaux bus shelters and more than 1,700 kiosks across all five boroughs […]
Engaging an Affluent Audience: Strategies for Luxury Fashion Brands
The way in which luxury fashion labels market their brands is continuously changing to meet the expectations of their evolving customer base. To ensure continual success, brands must adjust their Out-of-Home (OOH) advertising strategies to appeal to a younger and more experience-driven audience. In a survey by The Kadence Luxury Index 2018, ’luxury’ can be […]
JCDecaux brings contemporary artworks to the streets
JCDecaux has been supporting art projects all over the world. Thanks to JCDecaux, artists or art organizations can reach mass audiences that they are not able to do usually. Portrait of Britain – UK In its third year, British Journal of Photography launched the largest exhibition of contemporary portrait photography throughout the country in celebration […]
Wall lights up Berlin
Since 2004, Berlin’s main shopping street, the Kurfürstendamm, has been lit up by more than 10 million lighting points in the celebration of Christmas. For the last year of its displays, Wall has provided stunning fairytale lights for passers-by to enjoy from 4pm to midnight until 5 January 2019. In 2002, a consultation began in Berlin on […]
Guangzhou Baiyun Airport T2 reaches new heights with JCDecaux
Unveiled in April 2018, the Terminal 2 of Guangzhou Baiyun International Airport (GBIA) is expected to handle 45 million passengers a year. JCDecaux teams from all over the world rallied together for over 9 months to design and install 500 advertising spaces. With more than 180 JCDecaux digital screens, the Guangzhou Baiyun Airport T2 is […]
Airport Advertising: 10 Reasons Why It Works
An environment like no other, the airport is a place where people are positive, excited, receptive, and where advertising is part of the journey. Discover what makes airport advertising fly. 1. It taps into receptive and excited passengers Airport passengers are an alert, excited and receptive audience within a captive setting. The nature of the […]
Airports: Open for Business Connecting with the Decision Makers in Business
WHAT ARE DECISION MAKERS THINKING ABOUT AS THEY TRAVEL THROUGH THE AIRPORT ON A BUSINESS TRIP? London Heathrow Airport, Terminal 5, The Immersion Latest research from JCDecaux reveals the impact of the advertising environment on the subconscious brand associations of key business decision makers. ‘Airports: Open for Business’ focused exclusively on senior and C-suite business […]
