Engaging an Affluent Audience: Strategies for Luxury Fashion Brands
The way in which luxury fashion labels market their brands is continuously changing to meet the expectations of their evolving customer base. To ensure continual success, brands must adjust their Out-of-Home (OOH) advertising strategies to appeal to a younger and more experience-driven audience. In a survey by The Kadence Luxury Index 2018, ’luxury’ can be […]
JCDecaux brings contemporary artworks to the streets
JCDecaux has been supporting art projects all over the world. Thanks to JCDecaux, artists or art organizations can reach mass audiences that they are not able to do usually. Portrait of Britain – UK In its third year, British Journal of Photography launched the largest exhibition of contemporary portrait photography throughout the country in celebration […]
Wall lights up Berlin
Since 2004, Berlin’s main shopping street, the Kurfürstendamm, has been lit up by more than 10 million lighting points in the celebration of Christmas. For the last year of its displays, Wall has provided stunning fairytale lights for passers-by to enjoy from 4pm to midnight until 5 January 2019. In 2002, a consultation began in Berlin on […]
Guangzhou Baiyun Airport T2 reaches new heights with JCDecaux
Unveiled in April 2018, the Terminal 2 of Guangzhou Baiyun International Airport (GBIA) is expected to handle 45 million passengers a year. JCDecaux teams from all over the world rallied together for over 9 months to design and install 500 advertising spaces. With more than 180 JCDecaux digital screens, the Guangzhou Baiyun Airport T2 is […]
Airport Advertising: 10 Reasons Why It Works
An environment like no other, the airport is a place where people are positive, excited, receptive, and where advertising is part of the journey. Discover what makes airport advertising fly. 1. It taps into receptive and excited passengers Airport passengers are an alert, excited and receptive audience within a captive setting. The nature of the […]
Airports: Open for Business Connecting with the Decision Makers in Business
WHAT ARE DECISION MAKERS THINKING ABOUT AS THEY TRAVEL THROUGH THE AIRPORT ON A BUSINESS TRIP? London Heathrow Airport, Terminal 5, The Immersion Latest research from JCDecaux reveals the impact of the advertising environment on the subconscious brand associations of key business decision makers. ‘Airports: Open for Business’ focused exclusively on senior and C-suite business […]
Driving E-Commerce by Influencing the Active Consumer Mindset through Dynamic OOH
The digital evolution has empowered smartphone users to shop online whenever they choose, whether on holiday or on the train travelling home from work. Advertisers can effectively embrace the rise of mobile commerce by engaging the active minds of consumers in the dynamic space of OOH. With the rise of e-commerce, customers now have […]
Introducing the First International Airport Audience Measurement
Strengthening advertising placement in terminals around the world, enhancing data planning and customer reporting tools, and opening up the airport universe to new brands. With airport passengers set to double to 8bn worldwide by 2040, the airport is an environment like no other, offering brands the opportunity to tap into receptive passengers by incorporating brand messaging […]
Exploring the gap between what brands know and how they behave
As the two brand-building broadcast media of TV and OOH continue to digitise, The Brand Gap suggests that the digitisation of the big broadcast media may be the answer, enabling activation and branding to be achieved. In a recent report by behavioural economics expert from Work Research, Justin Gibbons, in association with JCDecaux UK, the […]
Smells like OOH: The Power of Scent in Advertising
Smell is an inescapable sense that helps gauge our surroundings and triggers an instinctual and emotional response. It comes as no surprise that in saturated ad environments, scent is an effective form of communication that builds campaign receptiveness, memorability and brand recall, but how? The Science behind Scent marketing Scent is a powerful marketing supplement […]
