City Information Panel: celebrating its 50th anniversary
It’s 1972. Jean-Claude Decaux’s bus shelter invented in 1964 already serves around 300 municipalities in France. Parallel to this is the development of another major innovation: the CIP, or City Information Panel (known as MUPI in French, for Mobilier Urbain Pour l’Information). 1972 was a landmark year in the development of JCDecaux. Portugal followed Belgium as the Group’s third country of operation and first non-French-speaking region. That same year, the Group began operations in Paris, with a contract for 1,500 bus shelters. At the time, JCDecaux enhanced its bus shelter street furniture by introducing the City Information Panel.
Louis Vuitton unveils its brand campaign at Shanghai Hongqiao Airport
In September 2022, Louis Vuitton reveals its brand campaign “Towards A Dream” at Shanghai Hongqiao Airport, bringing itself further into the immersive travelling scene. In September 2022, Louis Vuitton reveals its brand campaign “Towards A Dream” at Shanghai Hongqiao Airport, bringing itself further into the immersive travelling scene. Captured by photographer Viviane Sassen, the campaign is a continuation of an enduring quest and perennial voyage towards imagination, freedom and discovery. Travel transcends the physical, dreamlike landscapes encounter a spirit of youthful wonder, and self-discovery becomes a personal journey.
Warner Music Italy : A ride on the metro with… the summer you’ve been waiting for!
A summery playlist for all passengers travelling through Milan’s Duomo M1 metro station: Warner Music Italy, a record label subsidiary of Warner Music Group, worked with IGPDecaux to come up with an Out Of Home campaign to promote a summer playlist featuring the most popular artists of the moment. “The summer you’ve been waiting for” is the copy accompanying the featured artists: Achille Lauro, Annalisa, Deddy, Dua Lipa and many more artists in an advertisement that offers an authentic dive into summer, highlighted by the summery colour scheme: the blue of the sea and the yellow of the sun.
An effective OOH, DOOH & Mobile campaign for Heineken and Desperados
Heineken x JCDecaux
“Dry January” is a phenomenon that has been growing in recent years. More and more people are taking up the challenge that started in the UK; to give up alcohol for a whole month.
Full marks for the Renault ZOE DOOH campaign!
For the launch of its latest electric car, the ZOE, Renault used DOOH to target key audiences at an optimal time, while emphasising the car’s environmentally friendly nature. To make that happen, the media agency OMD came up with an effective communication strategy. Dynamic content optimisation was used to showcase live pollution levels across several Belgian cities. Since then, the campaign won multiple awards.
World Health & Safety Day 2022: our actions in favor of a positive Health & Safety Culture within JCDecaux
The annual World Day for Safety and Health at Work on 28th April is an opportunity to promote the prevention of occupational accidents and diseases worldwide. The annual World Day for Safety and Health at Work on 28th April is an opportunity to promote the prevention of occupational accidents and diseases worldwide.
World Earth Day: our actions to help protect the environment
World Earth Day on April 22nd is an opportunity to remind everyone of the challenges of protecting the environment and the need for all citizens to act more responsibly every day.
H&M assesses its campaign effectiveness with the JCDecaux and Ask Locala Street-to-Store Solution
JCDecaux, in partnership with Ask Locala, enables advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. Find in the infographics below how H&M measured its campaign effectiveness thanks to the JCDecaux and Ask Locala Street-to-Store Solution.
International Recycling Day: our actions to promote the implementation of an eco-responsible approach
Every year, the Global Recycling Day is an opportunity to the raise awareness of the community on environmental issues and the leverages to meet them through the promotion of the actions of everyone (companies, governments, associations, citizens…). The aim of this day is to raise public awareness on waste management: from reuse to recovery and recycling.
International Women’s Day 2022: how we are creating an inclusive professional environment
Over the past half century, women have gained more rights and freedoms throughout the world, but despite these advances, inequalities persist.