City Information Panel: celebrating its 50th anniversary

It’s 1972. Jean-Claude Decaux’s bus shelter invented in 1964 already serves around 300 municipalities in France. Parallel to this is the development of another major innovation: the CIP, or City Information Panel (known as MUPI in French, for Mobilier Urbain Pour l’Information). 1972 was a landmark year in the development of JCDecaux. Portugal followed Belgium as the Group’s third country of operation and first non-French-speaking region. That same year, the Group began operations in Paris, with a contract for 1,500 bus shelters. At the time, JCDecaux enhanced its bus shelter street furniture by introducing the City Information Panel.

Louis Vuitton unveils its brand campaign at Shanghai Hongqiao Airport

In September 2022, Louis Vuitton reveals its brand campaign “Towards A Dream” at Shanghai Hongqiao Airport, bringing itself further into the immersive travelling scene. In September 2022, Louis Vuitton reveals its brand campaign “Towards A Dream” at Shanghai Hongqiao Airport, bringing itself further into the immersive travelling scene. Captured by photographer Viviane Sassen, the campaign is a continuation of an enduring quest and perennial voyage towards imagination, freedom and discovery. Travel transcends the physical, dreamlike landscapes encounter a spirit of youthful wonder, and self-discovery becomes a personal journey.

Warner Music Italy : A ride on the metro with… the summer you’ve been waiting for! 

A summery playlist for all passengers travelling through Milan’s Duomo M1 metro station:  Warner Music Italy, a record label subsidiary of Warner Music Group, worked with IGPDecaux to come up with an Out Of Home campaign to promote a summer playlist featuring the most popular artists of the moment. “The summer you’ve been waiting for” is the copy accompanying the featured artists: Achille Lauro, Annalisa, Deddy, Dua Lipa and many more artists in an advertisement that offers an authentic dive into summer, highlighted by the summery colour scheme: the blue of the sea and the yellow of the sun.

Full marks for the Renault ZOE DOOH campaign!

For the launch of its latest electric car, the ZOE, Renault used DOOH to target key audiences at an optimal time, while emphasising the car’s environmentally friendly nature. To make that happen, the media agency OMD came up with an effective communication strategy. Dynamic content optimisation was used to showcase live pollution levels across several Belgian cities. Since then, the campaign won multiple awards.

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