Building Western Tourism: An Asia perspective
The topic of Asian tourism growth in the West has been discussed extensively. However, as Asia’s tourism industry develops we see a reverse trend emerging; today we explore the nature of brand communication between Asia’s tourism boards and Western travellers. All eyes on Asia – using the right environment In the coming years, the world’s […]
Psychology Of Luxury: Advertising Beyond The Image
The recent Luxe Redux study on Luxury sheds light on the psychology and perceptions of this audience. From aspirational purchases to thrilling experiences, Luxury airport advertising aligns with an image that these shoppers hold of themselves but also affects brand perceptions beyond the airport. The recent findings in the Global Shopper Connections2 study by JCDecaux […]
Multisensory Marketing: A Touch of OOH
From day one, touch is a fundamental and instinctual sense for humans to explore the world around them. Influencing emotional reactions and memory encoding, multisensory campaigns that incorporate haptics provide a compelling consumer experience and superadditive effectiveness unique to OOH. OOH and the state of alertness Most would agree that when people are outside or […]
Gen Z and Advertising: It’s Complicated…
The latest Kantar Millward Brown study reveals that OOH is the favourite type of advertising among Gen Z and Gen Y audiences, and to many, it might come as a bit of a surprise. So, why do these young, typically techy and connected generations prefer traditional media over digital? Gen Z prefer traditional ad formats, […]
Best Health Charity Campaigns in OOH: A Fresh Look at Fundraising
Today, NGOs benefit from more than the mass reach of OOH – new capabilities in interaction and contactless payments deliver captivating messaging and raise funds directly. With health at the forefront of the agenda, here are some of the best campaigns that bring a cause into consideration. Charities and OOH: a new offering The aim […]
New York winter storm: over 3,000 JCDecaux street furniture units cleared of snow in record time
Around 100 field teams were mobilised during the night of January 4 to clear and shovel snow from the 3,800 JCDecaux bus shelters, kiosks and automatic toilets across the five boroughs of New York City. In early January, the East Coast of the US was struck by another very powerful winter storm, described as a […]
Ad Spend Forecast Update 2018: DOOH, Google and Facebook drive Growth
It’s a New Year, which means our latest Global Ad Spend Forecasts summary is out. Overall, forecasters are positive and aside from digital, OOH appears as the only medium with a growing share of global ad spend thanks to new data application, accelerating digitalisation and greater versatility. It is the beginning of the new year […]
Street furniture goes sustainable and self-sufficient with JCDecaux
JCDecaux is not only working on reducing its energy consumption but taking a step further. JCDecaux has been collaborating with other companies to develop environmentally friendly or even self-sustaining street furniture. Have a look on some of its recent projects! JCDecaux has been committed to reducing its environmental footprint. In 2016, 47% of the power consumption was […]
A Festive Spirit: Genuine Messaging and Beyond
Christmas is as important for brands as it is for shoppers. The pressure is on for seasonal advertising and all media have a role to play. What unique value does OOH bring to shoppers and advertisers during the festive period? Let’s assess some Christmas campaigns from different perspectives. Christmas time is a cornerstone period for brands, […]
