JCDecaux Nurture: now available in Italy
JCDecaux’s programme to help start-ups to scale by giving them a voice in the real world is now live in five countries JCDecaux Nurture, the programme designed to help start-ups scale up by giving them a voice in the real world, building brand awareness and brand trust through out-of-home advertising, has launched in Italy. Through […]
New Lumen attention research shows that combining media with OOH delivers increased attention
A new study by Lumen shows by combining media, brands can boost attention significantly and drive key brand metrics. Combining OOH with social boosts spontaneous brand recall on social by 125% Combining OOH with social boosts engagement on social by 52% The two-screen future of private and public screens A new study by Lumen, […]
OOH as a force for good: positively impacting society at large
As citizens’ needs evolve, so does OOH – benefitting communities well beyond advertisers When Jean-Claude Decaux invented the advertising bus shelter in 1964, he saw an opportunity based on improving the urban environment he knew mayors couldn’t refuse. As bus shelters required maintenance and financing, he proposed an exchange of upkeep for advertising space. The new […]
