New ‘spot level’ ratings for outdoor advertising launched by Route
Route, the audience research body for OOH advertising in Great Britain, has launched an evolved measurement system which offers spot level audience measurement at 15-minute levels for ads played out on each and any poster or screen. This development will mean more scope for advertisers to plan effective and efficient campaigns and ensures the measurement […]
Data-driven OOH advertising
In the era of digitalisation and the rise of smart cities, outdoor advertising has infinite possibilities to reach consumers effectively Digital Out-of-Home (DOOH) is at the heart of activity, where citizens all over the world are exposed to this media: in the UK, DOOH reaches 68% of adults every week (Route audience data, June 2019). […]
Landmark three-stage research, “The Moments of Truth”, reveals the use of contextually relevant messaging delivers an average +17% uplift
Pioneering study by Clear Channel, JCDecaux UK and Posterscope proves moments and content relevance in Digital Out of Home campaigns increase consumer brain response, ad recall, brand / creative rating and sales responseThe launch of the world’s most comprehensive study into the power of relevancy in Out of Home released today has revealed that Digital […]
There’s no place like Out-of-Home
And, action! Ahead of the Christmas blockbuster season, we delve into how movie studios and streaming services are utilising the power of OOH to get consumers engaged with their content. The entertainment industry continues to evolve. Following the rise of Netflix and Amazon Prime Video, Disney and Apple have entered the OTT (over-the-top media) market, […]
Blurring the lines between retail and leisure: OOH in the shopping malls of the future
With the rise of online shopping, consumers increasingly expect engaging experiences from malls of the future, seeking destinations encompassing leisure and entertainment. Out-of-Home (OOH) in malls provides brands with an opportunity to influence consumers within this holistic shopping experience. SHOPPING MALLS HAVE EVOLVED WITH CHANGING CONSUMER PATTERNS Shopping malls have existed since Ancient Rome, and have […]
OOH and eco-friendly advertising: raising the standards for sustainability
Part of OOH’s service to cities is helping safeguard them for generations to come. ENVIRONMENT AND OOH: GENERAL TRENDS The growing importance of sustainability has been one of the key marketing trends of recent years. This represents a real cultural shift: across all industries, communicating sustainability messaging effectively now ranks among the most important aspects […]
Brands have infinite possibilities by leveraging the power of mobile and OOH
François-Xavier Pierrel, Chief Data Officer at the JCDecaux Group, took the stage at Web Summit 2019 to explain how data is accelerating and transforming the usage between Out-of-Home communication and mobile. Data is everywhere – from smartwatches and daily travel cards to the apps used on smartphones. So what to do with this mountain of […]
Creativity serving the environment: the best green OOH campaigns
Sustainability is increasingly important to many consumers and brands. Here we showcase six experiential campaigns that illustrate the power of out-of-home to set the tone on green issues. SUSTAINABILITY: THE WAVE THAT KEEPS BUILDING Sustainability isn’t just a trend any more – more and more companies are making it a core part of their […]
Cross-media campaign effectiveness through Mobile and OOH
As OOH continues to transform, the synergy with other media, namely mobile phones, has enabled OOH growth through digital innovation. Over time, Out-of-Home advertising (OOH) has seen notable growth compared with other media formats, and according to a Magna Intelligence and Rapport report, it has been the only form of advertising to see constant growth […]
New Year, New You: the benefits of OOH for promoting health and fitness brands
January is a vital period for health and fitness brands to reach consumers who are receptive to behavioural change. Out-of-home (OOH) can provide brands with the opportunity to utilise creativity to differentiate themselves and communicate with these consumers at fundamental points in their journey. A new year brings new goals and the most common resolutions […]