Ad Spend Forecast Update 2018: DOOH, Google and Facebook drive Growth
It’s a New Year, which means our latest Global Ad Spend Forecasts summary is out. Overall, forecasters are positive and aside from digital, OOH appears as the only medium with a growing share of global ad spend thanks to new data application, accelerating digitalisation and greater versatility. It is the beginning of the new year […]
Street furniture goes sustainable and self-sufficient with JCDecaux
JCDecaux is not only working on reducing its energy consumption but taking a step further. JCDecaux has been collaborating with other companies to develop environmentally friendly or even self-sustaining street furniture. Have a look on some of its recent projects! JCDecaux has been committed to reducing its environmental footprint. In 2016, 47% of the power consumption was […]
A Festive Spirit: Genuine Messaging and Beyond
Christmas is as important for brands as it is for shoppers. The pressure is on for seasonal advertising and all media have a role to play. What unique value does OOH bring to shoppers and advertisers during the festive period? Let’s assess some Christmas campaigns from different perspectives. Christmas time is a cornerstone period for brands, […]
H&M assesses its campaign effectiveness with the JCDecaux and S4M Street-to-Store Solution
JCDecaux, in partnership with S4M, enables advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. Find out in the infographics below how H&M measured its campaign effectiveness thanks to the JCDecaux and S4M Street-to-Store Solution.
Chinese New Year: The Year of the Dog Brings 200 Million Spenders
Dogs, monsters, red envelopes and possibly the biggest spending spree in the world; some 200 million Chinese will go into celebration mode this February for Chinese New Year. Where will they go, what will they be buying and how should advertisers prepare? A holiday full of history and tradition This year’s Chinese New Year (CNY) […]
OOH Audience Measurement 101: Who, What, Where, Why?
Robust, reliable and accurate Out-of-Home (OOH) measurement sets the medium above the rest. In this three-part series, we delve into the nature of OOH audience measurement and why it works. Let’s begin with the how; discover the background and advanced techniques used in OOH audience measurement. Growing expectations for accurate audience measurement Most media planners […]
Creative OOH: 2018 Trends on the Radar
OOH is the only medium (outside of online) forecasted to grow its market share in 2018, largely thanks to Digital OOH and the evolution of data application within the industry. We have analysed the most successful and promising campaigns of 2017 to offer you our forecast for OOH Trends in 2018. OOH Empowers Data 2017 […]
The Fundamentals of Successful MENA Ad Strategies
Middle East and North Africa is a diverse region, both culturally and demographically and finding the right ad strategy for this market is a complex business. WARC’s MENA Strategy Report 2017 reveals best practices for effective local campaign strategies for global brands. Going local is something brands understand and tend to do in each market […]
Focus on Gen Z: Raising the Bar for Retail
Gen Z, the first cohort of truly digital natives, is demanding more from retailers. A recent report by Accenture looks at the preferences and expectations of this latest generation of shoppers and the findings are not predictable! Gen Z shoppers are experimenters and explorers Most are familiar with the general shopping behaviour of Gen Z […]
OOH Creativity: Top 5 Campaigns in Q1
A round-up of the Top 5 campaigns of Q1, which demonstrate ad originality, build brand engagement and push the limits of creativity within OOH. Despite the cold and grey months, the start of 2018 has not failed in OOH creativity! From drive-to-store to viral press and social coverage, these campaigns have used OOH in innovative […]
