The art of out-of-home advertising: 6 times OOH proved itself the perfect public art gallery
Art has long been used in advertising, and advertising has often been the subject of artistic production. OOH brings fine art to the streets “Advertising is the greatest art form of the 20 th century”. So claimed philosopher and media theorist Marshall McLuhan, commenting on the burgeoning consumer culture of post-war America and advertising’s central […]
Food for thought: how OOH can help promote healthy living
Out-of-home can play a vital role in boosting awareness of healthy lifestyles. But focusing on the positive aspects of food consumption is key to avoiding controversy. A growing awareness of the importance of a healthy lifestyle and eating well is changing the way many people approach their diet. Due to issues such as climate change, […]
Street smarts: 5 ways digital out-of-home is helping connect cities with citizens
We explore what it means for a city to become ‘smart’ – and how media owners and brands are using OOH to help develop the cities of the future. ooh – A community hub in the city of tomorrow The concept of the ‘smart’ city – a city that integrates internet connectivity into everyday objects […]
Putting a face to a name: why out-of-home works for celebrity endorsements
Celebrity endorsement can be hugely effective, but is an expensive strategy, so brands need to make sure they get it right when choosing an influencer and activating the partnership. Making brands stand out A report from MEC Media-Lab, ‘The Face of the Brand’, states that “driving awareness is a real strength of associating a well-known […]
Dreaming bigger: how OOH can lead change for female representation in advertising
Out-of-home – democratic, accessible and embedded in the urban environment – has great power to improve female representation in advertising and lead conversations in wider society. 2019 marked the latest edition of the FIFA Women’s World Cup, and brought a 21st century equivalent of ‘We Can Do it!’, the inspirational poster produced in the US […]
Brand Gap 2 Unveiled – the Two-screen Future
Channels that offer the ‘best of both worlds’ for branding and activation are a proven way to bridge the brand gap. Click to download your copy of The Brand Gap 2. Last year’s Brand Gap reported on the gap between what advertising practitioners knew to be best practice (achieving a balance between branding and activation), […]
Out-of-Home is in fashion: why luxury fashion brands are turning to OOH
Fashion brands can rely on the power of OOH to build brand fame with the use of striking imagery in exclusive locations around the world. Bold, impactful and iconic One of the advantages of outdoor advertising is its scale and opportunity to make impactful statements. Displays become like canvases on which pieces of art can be created, effortlessly […]
Think fast: influencing the influential
Tap into the subconscious brand-building power of the airport environment – airports deliver on key attributes for the B2B sector Welcome to the third extract from the recently released global research, ‘Airports – Open for Business’. In this part, we examine the influence of advertising on the subconscious and its role in our decision-making processes. […]
Climate Week 2019: JCDecaux’s commitment to the climate and renewable energies
Check out Jean-François Decaux’s video reaffirming JCDecaux’s commitment to fight against climate change Achieving economic growth while respecting people and the environment is at the heart of JCDecaux’s model Coinciding with the Climate Week, which takes place in New York from September 23rd to September 29th, JCDecaux has restated its commitment to fighting global warming. Sustainable […]
