10 Reasons Why OOH Advertising Continues to Outperform
Magna Global’s Media Economy Report analyses the OOH industry, its trends and its future. The report highlights that unlike most other media, OOH’s market share and its importance in the media mix is growing. Here we give a bite-sized summary of Magna’s 10 Reasons Why OOH Continues to Outperform. According to Magna, Out-of-Home (OOH) holds […]
Contemporary Art goes Out-of-Home with JCDecaux North America
From Chicago to New York, JCDecaux sponsors contemporary art and presents works on advertising bus shelters and digital billboard network. Launched on October 12 and through February 11, 2018, New York bus shelters are hosting Ai WeiWei’s exposition “Good Fences Make for Good Neighbors”, inspired by the international migration crisis and current global geopolitical landscape. […]
How Reactive Content in OOH Puts Brands in the Spotlight
Reactive brand messaging can be a compelling form of activation campaigns, if executed right. But get it wrong and the brand can appear out of touch. Let’s assess why reactive OOH works exceptionally well and what these campaigns bring to the table. Humour will get you everywhere The vast majority of reactive campaigns work because […]
Business as usual? Positive perceptions for airport advertising
JCDecaux partnered up with m1nd-set to survey 2,500 international travellers, including premium airport passengers. The survey found that perceptions are positive and encouraging for the airport industry. As the leader in airport advertising worldwide, JCDecaux benefits from a unique positioning to assess the impact of brand advertising on high value audiences who are in great […]
Building Western Tourism: An Asia perspective
The topic of Asian tourism growth in the West has been discussed extensively. However, as Asia’s tourism industry develops we see a reverse trend emerging; today we explore the nature of brand communication between Asia’s tourism boards and Western travellers. All eyes on Asia – using the right environment In the coming years, the world’s […]
Psychology Of Luxury: Advertising Beyond The Image
The recent Luxe Redux study on Luxury sheds light on the psychology and perceptions of this audience. From aspirational purchases to thrilling experiences, Luxury airport advertising aligns with an image that these shoppers hold of themselves but also affects brand perceptions beyond the airport. The recent findings in the Global Shopper Connections2 study by JCDecaux […]
Multisensory Marketing: A Touch of OOH
From day one, touch is a fundamental and instinctual sense for humans to explore the world around them. Influencing emotional reactions and memory encoding, multisensory campaigns that incorporate haptics provide a compelling consumer experience and superadditive effectiveness unique to OOH. OOH and the state of alertness Most would agree that when people are outside or […]
Gen Z and Advertising: It’s Complicated…
The latest Kantar Millward Brown study reveals that OOH is the favourite type of advertising among Gen Z and Gen Y audiences, and to many, it might come as a bit of a surprise. So, why do these young, typically techy and connected generations prefer traditional media over digital? Gen Z prefer traditional ad formats, […]
Best Health Charity Campaigns in OOH: A Fresh Look at Fundraising
Today, NGOs benefit from more than the mass reach of OOH – new capabilities in interaction and contactless payments deliver captivating messaging and raise funds directly. With health at the forefront of the agenda, here are some of the best campaigns that bring a cause into consideration. Charities and OOH: a new offering The aim […]
New York winter storm: over 3,000 JCDecaux street furniture units cleared of snow in record time
Around 100 field teams were mobilised during the night of January 4 to clear and shovel snow from the 3,800 JCDecaux bus shelters, kiosks and automatic toilets across the five boroughs of New York City. In early January, the East Coast of the US was struck by another very powerful winter storm, described as a […]
