Warner Music Italy : A ride on the metro with… the summer you’ve been waiting for!
A summery playlist for all passengers travelling through Milan’s Duomo M1 metro station: Warner Music Italy, a record label subsidiary of Warner Music Group, worked with IGPDecaux to come up with an Out Of Home campaign to promote a summer playlist featuring the most popular artists of the moment. “The summer you’ve been waiting for” is the copy accompanying the featured artists: Achille Lauro, Annalisa, Deddy, Dua Lipa and many more artists in an advertisement that offers an authentic dive into summer, highlighted by the summery colour scheme: the blue of the sea and the yellow of the sun.
An effective OOH, DOOH & Mobile campaign for Heineken and Desperados
Heineken x JCDecaux
“Dry January” is a phenomenon that has been growing in recent years. More and more people are taking up the challenge that started in the UK; to give up alcohol for a whole month.
Full marks for the Renault ZOE DOOH campaign!
For the launch of its latest electric car, the ZOE, Renault used DOOH to target key audiences at an optimal time, while emphasising the car’s environmentally friendly nature. To make that happen, the media agency OMD came up with an effective communication strategy. Dynamic content optimisation was used to showcase live pollution levels across several Belgian cities. Since then, the campaign won multiple awards.
