10 Reasons Why OOH Advertising Continues to Outperform
Magna Global’s Media Economy Report analyses the OOH industry, its trends and its future. The report highlights that unlike most other media, OOH’s market share and its importance in the media mix is growing. Here we give a bite-sized summary of Magna’s 10 Reasons Why OOH Continues to Outperform. According to Magna, Out-of-Home (OOH) holds […]
Contemporary Art goes Out-of-Home with JCDecaux North America
From Chicago to New York, JCDecaux sponsors contemporary art and presents works on advertising bus shelters and digital billboard network. Launched on October 12 and through February 11, 2018, New York bus shelters are hosting Ai WeiWei’s exposition “Good Fences Make for Good Neighbors”, inspired by the international migration crisis and current global geopolitical landscape. […]
How Reactive Content in OOH Puts Brands in the Spotlight
Reactive brand messaging can be a compelling form of activation campaigns, if executed right. But get it wrong and the brand can appear out of touch. Let’s assess why reactive OOH works exceptionally well and what these campaigns bring to the table. Humour will get you everywhere The vast majority of reactive campaigns work because […]
