Brand Urbanism®: a new role for brands in the city
JCDecaux and the agency UTOPIES have published a study that explores new ways in which brands express themselves in the urban space. 50 examples of urban initiatives which improve citizens’ quality of life and reaffirm brands’ local roots. What is Brand Urbanism®? While cities are going through profound changes to cope with the challenges our society […]
Optimising the targeting and relevance of DOOH campaigns: dynamic ads
Dynamic content brings a deeper engagement with the audience and allows for data-driven decision makingWhile Out-of-Home is a mass media by excellence, the increasing popularity of digital out-of-home has added several targeting possibilities through dynamic campaigns. As quoted by marketing expert Mark Ritson, “OOH can be the best of both worlds”: its broad reach can […]
