There’s no place like Out-of-Home
And, action! Ahead of the Christmas blockbuster season, we delve into how movie studios and streaming services are utilising the power of OOH to get consumers engaged with their content. The entertainment industry continues to evolve. Following the rise of Netflix and Amazon Prime Video, Disney and Apple have entered the OTT (over-the-top media) market, […]
Blurring the lines between retail and leisure: OOH in the shopping malls of the future
With the rise of online shopping, consumers increasingly expect engaging experiences from malls of the future, seeking destinations encompassing leisure and entertainment. Out-of-Home (OOH) in malls provides brands with an opportunity to influence consumers within this holistic shopping experience. SHOPPING MALLS HAVE EVOLVED WITH CHANGING CONSUMER PATTERNS Shopping malls have existed since Ancient Rome, and have […]
OOH and eco-friendly advertising: raising the standards for sustainability
Part of OOH’s service to cities is helping safeguard them for generations to come. ENVIRONMENT AND OOH: GENERAL TRENDS The growing importance of sustainability has been one of the key marketing trends of recent years. This represents a real cultural shift: across all industries, communicating sustainability messaging effectively now ranks among the most important aspects […]
Brands have infinite possibilities by leveraging the power of mobile and OOH
François-Xavier Pierrel, Chief Data Officer at the JCDecaux Group, took the stage at Web Summit 2019 to explain how data is accelerating and transforming the usage between Out-of-Home communication and mobile. Data is everywhere – from smartwatches and daily travel cards to the apps used on smartphones. So what to do with this mountain of […]
Creativity serving the environment: the best green OOH campaigns
Sustainability is increasingly important to many consumers and brands. Here we showcase six experiential campaigns that illustrate the power of out-of-home to set the tone on green issues. SUSTAINABILITY: THE WAVE THAT KEEPS BUILDING Sustainability isn’t just a trend any more – more and more companies are making it a core part of their […]
Cross-media campaign effectiveness through Mobile and OOH
As OOH continues to transform, the synergy with other media, namely mobile phones, has enabled OOH growth through digital innovation. Over time, Out-of-Home advertising (OOH) has seen notable growth compared with other media formats, and according to a Magna Intelligence and Rapport report, it has been the only form of advertising to see constant growth […]
New Year, New You: the benefits of OOH for promoting health and fitness brands
January is a vital period for health and fitness brands to reach consumers who are receptive to behavioural change. Out-of-home (OOH) can provide brands with the opportunity to utilise creativity to differentiate themselves and communicate with these consumers at fundamental points in their journey. A new year brings new goals and the most common resolutions […]
JCDecaux Nurture: now available in Italy
JCDecaux’s programme to help start-ups to scale by giving them a voice in the real world is now live in five countries JCDecaux Nurture, the programme designed to help start-ups scale up by giving them a voice in the real world, building brand awareness and brand trust through out-of-home advertising, has launched in Italy. Through […]
New Lumen attention research shows that combining media with OOH delivers increased attention
A new study by Lumen shows by combining media, brands can boost attention significantly and drive key brand metrics. Combining OOH with social boosts spontaneous brand recall on social by 125% Combining OOH with social boosts engagement on social by 52% The two-screen future of private and public screens A new study by Lumen, […]
OOH as a force for good: positively impacting society at large
As citizens’ needs evolve, so does OOH – benefitting communities well beyond advertisers When Jean-Claude Decaux invented the advertising bus shelter in 1964, he saw an opportunity based on improving the urban environment he knew mayors couldn’t refuse. As bus shelters required maintenance and financing, he proposed an exchange of upkeep for advertising space. The new […]
