Out-Of-Home and top of mind: Moving beyond panels in OOH marketing
Isaline Duminil, Marketing and Communications Director for JCDecaux Singapore and François-Xavier Pierrel, Chief Data Officer for the JCDecaux Group, discuss the digitisation and data-driven approach related to outdoor advertising. The summary below lists the main points raised in their paper published in the Henry Stewart Publications “Applied Marketing Analytics, the Peer-Reviewed Journal”. Within the media and advertising landscape, Out-Of-Home (OOH) is the only traditional media format to grow consistently over the last […]
