Attention: The Common Currency for Media | Lumen Research
Campaign measurement requires more than impressions and viewability. Lumen’s Mike Follett discusses eye-tracking research that defines Attention as the first common currency across different media, highlighting how audiences really identify with brand messaging in today’s multi-media world. The OOH industry has long acknowledged that just because you can see an ad does not mean that […]
JCDecaux & NPD Travel Retail: Getting to the Heart of the Airport Passenger
JCDecaux announces a global partnership with the travel retail experts NPD. The new and exclusive Global Airport Intelligence dashboard offers airport advertisers access to new dynamic data, providing behavioural understanding of various airport audience segments. Think back to your last trip through an airport. How did you feel when you arrived at the airport? Excited? […]
OOH Creativity: D&AD Awards Showcase the Best-in-Class
JCDecaux is continuing its partnership with D&AD Festival for a second year and in celebration of advertising creativity, we are excited to see which among all of the exceptional creative OOH concepts the judges picked and why. D&AD and JCDecaux: a joint mission for the future of creativity D&AD (Design & Art Direction) is a […]
Case Study: #MYCALVINS 7 Countries in One Day
DOOH allows simultaneous worldwide campaign launches that deliver rapid cover build and global broadcast impact that makes OOH a leading competitor in the digital media arena. Discover the latest Calvin Klein global case study demonstrating how a successful, centralised 7-country execution is made. Campaign Story: The Goal The latest Calvin Klein Spring 2018 campaign #MYCALVINS, speaks […]
Ad Spend Forecasts Q1 2018: An Upgrade in Global Confidence
Zenith Advertising Expenditure Forecasts from March 2018 confirm the biggest upgrade in global ad spend forecasts in seven years. Looking to 2020, OOH will consistently grow its share of global ad spend with DOOH being the main driver of this growth. Global ad spend sees solid growth in 2018 Zenith Optimedia’s latest ad spend forecasts […]
Smart Furniture: What it Means for Brands and Audiences
As the world becomes more urban, cities are competing by providing the best environment for their citizens. And with OOH innovation this means smarter services and advanced street furniture. But what does this evolution mean for advertisers and how are consumers habits affected? Typical smart furniture features might include connected furniture, data integration and Dynamic […]
Goodvertising at Cannes Lions 2018: Advertising That Does More Than Just Sell
During the sunny days in Cannes, events were dedicated to the creativity of brand communications and campaign effectiveness. But one conference had a slightly different angle: Goodvertising. This keynote, entitled “Goodvertising: When advertising does more than sell”, was jointly presented by Isabelle Schlumberger, JCDecaux’s Executive Vice President for Sales, Marketing and Development, and Damien Melich, […]
How Children’s Charities in OOH are Changing the Face of Non-Profit Advertising
Charities are increasingly turning to OOH because today, the medium delivers more than awareness and brand building. Combining new tech and innovation within OOH with sheer originality, charities bring social responsibility to the forefront of media messaging effectiveness. Like all charities, advertising campaigns for children’s organisations must work hard at prompting action from audiences within […]
Audience Measurement Part 3: Guarantees and Transparency in the Future
Our Audience Measurement series have so far explored how robust OOH systems are built and how different media systems stack up against each other. In our final instalment, we delve into the role of data in planning, buying and reviewing OOH campaigns and its role in the future. From buying panels to buying audiences The […]
