JCDecaux awarded by the CDP (‘A List’) for its leading approach on climate change
On January 20th, 2020, JCDecaux has been commended for its climate action by the global environmental impact non-profit CDP, based on the company’s climate reporting in 2018. JCDecaux is one of a small number of high-performing companies out of thousands that are scored on A list each year. Carole Brozyna-Diagne, Chief Sustainability and Quality Officer […]
Sounds like OOH: How to catch attention
Multi-sensory campaigns are a unique OOH offering that transform ads into an immersive brand experience. By adding sound accompaniment to a visual, advertisers grab attention and add extra impact to their message delivery and brand building. Sensory-marketing: a human experience Multi-sensory marketing is defined as using at least two of the five senses (sight, smell, touch, […]
Filtreo: a bus shelter to contribute to the reduction of urban pollution
JCDecaux aims to make sustainable improvements in urban living. Its latest innovation, the Filtreo bus shelter with its green roof, is intended to contribute to the reduction of urban pollution. Air pollution: a major concern for cities Air pollution is a major concern for cities, given its consequences for human health and the environment. The […]
Out-Of-Home and top of mind: Moving beyond panels in OOH marketing
Isaline Duminil, Marketing and Communications Director for JCDecaux Singapore and François-Xavier Pierrel, Chief Data Officer for the JCDecaux Group, discuss the digitisation and data-driven approach related to outdoor advertising. The summary below lists the main points raised in their paper published in the Henry Stewart Publications “Applied Marketing Analytics, the Peer-Reviewed Journal”. Within the media and advertising landscape, Out-Of-Home (OOH) is the only traditional media format to grow consistently over the last […]
