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PETRACO MEDIA

Petraco media was established in 1982 as an outdoor creative company to provide Out-Of-Home (OOH) media solution. Our understanding of the competitive market drives us to continually be innovative and creative in delivering the needs of our clients and to stay as the leading company in its respective industry. Our strong commitment, perseverance and professionalism will strive to satisfy and understand the needs of our clients. We have managed to establish our own path that leads to our goal.

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An effective OOH, DOOH & Mobile campaign for Heineken and Desperados

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An effective OOH, DOOH & Mobile campaign for Heineken and Desperados

Featured Article
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August 1, 2022

Heineken x JCDecaux 

“Dry January” is a phenomenon that has been growing in recent years. More and more people are taking up the challenge that started in the UK; to give up alcohol for a whole month. 

Heineken wanted to take advantage of this popular trend and so they set up a multimedia campaign combining OOH, DOOH & Mobile, to help their consumers rise to the challenge.  

The objectives

Communicate around ‘Dry January’ and increase awareness and sales of their alcohol-free beers Heineken 0% and Desperados Virgin. 

The set-up

JCDecaux worked with Publicis and Ask Locala to orchestrate a campaign in the Greater Paris region combining the power of OOH, the contextualisation of DOOH, and geo-localised activation on mobile media.  

 

The RESULT

The campaign was evaluated using our ‘DOOH Campaign Insights’ tool, which once again demonstrated the effectiveness of the complementary nature of the OOH + DOOH media mix, as well as the huge potential for amplifying your message by combining two channels of considerable flexibility: DOOH and Mobile. 

In addition, the campaign included an online display, social media, and audio campaign (radio and digital audio).  


Campaign Insights JCDecaux x MarketingScan x Ask Locala, Heineken Zero Zone

A device that was also completed by a display, social media and audio campaign (Radio and Digital Audio). 

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Full marks for the Renault ZOE DOOH campaign!
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